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1 - About us

ageCulture is an age-friendly innovation lab that builds strategies for integrating seamless aging experiences into everyday life

2 - Photo
3 - What we do

We integrate the perspective and voice of older adults with the design and development process of products and services

4 - paradigm shift

We generate a paradigm shift for companies targeting the older adults market - huge market you cannot afford to lose

5 - The philosophy

Products and services which work well with older adults work very well with all ages!

We connect an investors network that believes in the cause of “successful aging” experiences

6 - Successful aging
7 - services



for Investors



for Startups



& Workshops

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In the media 


העולם שייך למבוגרים

New-Tech Magazine

The Internet of Things


The Business Potential


היכן מסתתר הפוטנציאל הכלכלי הגדול הבא

8 - press
9 - Contact


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  • LinkedIn - Black Circle
  • Facebook
  • Instagram - Black Circle

About us - Our team

9 - Team

Prof. Ron Nabarro

Industrial designer, strategist, entrepreneur, educator, and researcher. Is recognised as a thought leader in integrating Design thinking and innovation into business, and in the fields of Corporate innovation, Age-friendly design, Design leadership, Design management. He has played a leading role in the emergence of age-friendly design and age-friendly design education. 


He is the recipient of the World Technology Network Award 2009 in the field of design for his long-term contributions in the field of age-friendly design.


Hanna Gutwilen

Hanna Gutwilen is an impassioned Brazilian designer and entrepreneur. In Brazil, she has worked across the design space with the main focus on design thinking, strategic design, and social innovation, with experience developing projects for the 1st, 2nd and 3rd sectors. Since she moved to Israel, she has immersed in the age-friendly design field. Hanna’s strengths lie in human-centric methods for project development and branding strategies. As well, Hanna is competent in visual communication, video editing, and both digital and handmade illustration.

Rina Naor

Rina Naor is a Gerontologist (The science of aging) entrepreneur focused on the Gerontechnology. 


Rina has a B.A in computer science and an M.A in Gerontology from the University of Haifa. Her thesis focused on the willingness of entrepreneurs to explore the aging market as a potential market for their endeavor, yielded evidence that lack of knowledge is the primary driver for the neglection of the aging market by entrepreneurs. Rina is a pioneer in developing a unique method to embed gerontology elements into the marketing, product strategy, design, and development process of companies that are looking to penetrate the aging market.



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